---
title: Daniel Pierson
url: https://www.advocatemagazine.com/authors/daniel-pierson
---

![Daniel Pierson](https://www.advocatemagazine.com/media/zoo/images/Pierson-Daniel_8bc3cfdc597b3f8015f9c8e8e4c07071.jpg)

# Daniel Pierson

*Daniel Pierson established his sole practice in Century City and for more than 32 years has devoted his practice to the litigation and trial of victims of serious personal injury. Daniel is an active Board Member of the Consumer Attorneys Association of Los Angeles and served as its Membership Chair in 2019 and 2020. Daniel was honored to be nominated as a finalist for the 2005 CAALA Trial Lawyer of the Year Award. He served as the Regional and Finals Coordinator for the American Association for Justice Student Trial Advocacy Competition from 2006 through 2019 and 2023. He is a member of the Million Dollar Advocates Forum and was recognized as winner of one of the TOP 50 Personal Injury Verdicts in California for 2020.*

### Articles written by this author:

[![How plaintiff’s pre-existing conditions affect general damages](https://www.advocatemagazine.com/media/zoo/images/Pierson-istock-144955084_4fcecb3e1422e69841b63ee2627eacf2.jpg)](https://www.advocatemagazine.com/issues/2015-april/how-plaintiff-s-pre-existing-conditions-affect-general-damages "How plaintiff’s pre-existing conditions affect general damages")

## [How plaintiff’s pre-existing conditions affect general damages](https://www.advocatemagazine.com/issues/2015-april/how-plaintiff-s-pre-existing-conditions-affect-general-damages "How plaintiff’s pre-existing conditions affect general damages")

Embrace the pre-existing condition; when presented properly, it can enhance recovery

[Daniel Pierson](https://www.advocatemagazine.com/authors/daniel-pierson "Daniel Pierson")

[2015 April](https://www.advocatemagazine.com/issues/2015-april)

[![Governmental tort liability: Dodging the immunities](https://www.advocatemagazine.com/media/zoo/images/Pierson_iStock-938800298_8f5604562a21766faca2cb27a9ab1a1b.jpg)](https://www.advocatemagazine.com/issues/2018-november/governmental-tort-liability-dodging-the-immunities "Governmental tort liability: Dodging the immunities")

## [Governmental tort liability: Dodging the immunities](https://www.advocatemagazine.com/issues/2018-november/governmental-tort-liability-dodging-the-immunities "Governmental tort liability: Dodging the immunities")

The statutes are full of exceptions, and sometimes exceptions to the exceptions

[Daniel Pierson](https://www.advocatemagazine.com/authors/daniel-pierson "Daniel Pierson")

[2018 November](https://www.advocatemagazine.com/issues/2018-november)

## [Ethics of law firm marketing and advertising](https://www.advocatemagazine.com/issues/2023-february/ethics-of-law-firm-marketing-and-advertising "Ethics of law firm marketing and advertising")

Considerations in marketing and advertising your law practice to ensure compliance with laws and standards

[Daniel Pierson](https://www.advocatemagazine.com/authors/daniel-pierson "Daniel Pierson")

[2023 February](https://www.advocatemagazine.com/issues/2023-february)

[![Initial intake: A checklist of factors to consider](https://www.advocatemagazine.com/media/zoo/images/Pierson-istock-1224635357_fad466bc6b7b9c12d6272a1593738e89.jpg)](https://www.advocatemagazine.com/issues/2024-october/initial-intake-a-checklist-of-factors-to-consider "Initial intake: A checklist of factors to consider")

## [Initial intake: A checklist of factors to consider](https://www.advocatemagazine.com/issues/2024-october/initial-intake-a-checklist-of-factors-to-consider "Initial intake: A checklist of factors to consider")

Choosing the right cases can be the most important decisions you make

[Daniel Pierson](https://www.advocatemagazine.com/authors/daniel-pierson "Daniel Pierson")

[2024 October](https://www.advocatemagazine.com/issues/2024-october)