--- title: Legal Marketing description: Advocate Magazine articles on Legal Marketing, from the Subject Matter Index. url: https://www.advocatemagazine.com/tag/Legal%20Marketing --- [![Branding your law firm](https://www.advocatemagazine.com/media/zoo/images/Diep-istock-1254835320_ffba0395d6c8f2e2ca5fd857c88ab9d5.jpg)](https://www.advocatemagazine.com/issues/2021-november/branding-your-law-firm "Branding your law firm") ## [Branding your law firm](https://www.advocatemagazine.com/issues/2021-november/branding-your-law-firm "Branding your law firm") The differences between a personal brand and a firm’s brand, and how to start selling it [Teresa Diep](https://www.advocatemagazine.com/authors/teresa-diep "Teresa Diep") From Issue: [2021 November](https://www.advocatemagazine.com/issues/2021-november) [![Why should you find a niche?](https://www.advocatemagazine.com/media/zoo/images/Ramey-istock-806808000_2ca4fccbea830571f206f9dd73f6172d.jpg)](https://www.advocatemagazine.com/issues/2025-march/why-should-you-find-a-niche "Why should you find a niche?") ## [Why should you find a niche?](https://www.advocatemagazine.com/issues/2025-march/why-should-you-find-a-niche "Why should you find a niche?") Narrowing your focus will strengthen your brand, and following your interests might make you an expert [Christa Ramey](https://www.advocatemagazine.com/authors/christa-ramey "Christa Ramey") From Issue: [2025 March](https://www.advocatemagazine.com/issues/2025-march) ## [Web profiles and ethical concerns](https://www.advocatemagazine.com/issues/2021-march/web-profiles-and-ethical-concerns "Web profiles and ethical concerns") You may love, hate or be indifferent about what’s posted about you on a website, but what are your ethical obligations? [Allison Schulman](https://www.advocatemagazine.com/authors/allison-schulman "Allison Schulman") From Issue: [2021 March](https://www.advocatemagazine.com/issues/2021-march) ## [Stop trying to create content. Start being the content.](https://www.advocatemagazine.com/issues/2026-may/stop-trying-to-create-content-start-being-the-content "Stop trying to create content. Start being the content.") A practical framework for busy lawyers building a personal brand in 2026 [Sharon P. Ramirez](https://www.advocatemagazine.com/authors/sharon-p-ramirez "Sharon P. Ramirez") From Issue: [2026 May](https://www.advocatemagazine.com/issues/2026-may) ## [Legal advertising and marketing in 2026](https://www.advocatemagazine.com/issues/2026-february/legal-advertising-and-marketing-in-2026 "Legal advertising and marketing in 2026") Lawyers must be cautious to avoid false, misleading or intrusive advertising practices, and careful to follow the new rules effective this year [Ellen A. Pansky](https://www.advocatemagazine.com/authors/ellen-a-pansky "Ellen A. Pansky") From Issue: [2026 February](https://www.advocatemagazine.com/issues/2026-february) [![Delivering your marketing message](https://www.advocatemagazine.com/media/zoo/images/Khorsandi-istock-1039579378_3013c8a36ee5da713967f94a51e85b05.jpg)](https://www.advocatemagazine.com/issues/2023-november/delivering-your-marketing-message "Delivering your marketing message") ## [Delivering your marketing message](https://www.advocatemagazine.com/issues/2023-november/delivering-your-marketing-message "Delivering your marketing message") How to create your message, deliver it effectively, track response and use the data to grow your practice [Arash Khorsandi](https://www.advocatemagazine.com/authors/arash-khorsandi "Arash Khorsandi") From Issue: [2023 November](https://www.advocatemagazine.com/issues/2023-november) [![Information is power](https://www.advocatemagazine.com/media/zoo/images/Pine_istock-974289948_be59f4826119c634370f5ec79230d80f.jpg)](https://www.advocatemagazine.com/issues/2021-may/information-is-power "Information is power") ## [Information is power](https://www.advocatemagazine.com/issues/2021-may/information-is-power "Information is power") The danger of non-lawyers practicing law and a look at two useful employment cases [Norman Pine](https://www.advocatemagazine.com/authors/norman-pine "Norman Pine") [Scott Tillett](https://www.advocatemagazine.com/authors/scott-tillett "Scott Tillett") From Issue: [2021 May](https://www.advocatemagazine.com/issues/2021-may) ## [Who are you, what do you want and how do you make it happen?](https://www.advocatemagazine.com/issues/2024-july/who-are-you-what-do-you-want-and-how-do-you-make-it-happen "Who are you, what do you want and how do you make it happen?") Building your brand, networking and keeping up [Robert T. Simon](https://www.advocatemagazine.com/authors/robert-t-simon "Robert T. Simon") From Issue: [2024 July](https://www.advocatemagazine.com/issues/2024-july) [![Style, substance and social media](https://www.advocatemagazine.com/media/zoo/images/Gamliel-istock-599703424_f6e8b111072a9b8fc7df615912ec218e.jpg)](https://www.advocatemagazine.com/issues/2021-november/style-substance-and-social-media "Style, substance and social media") ## [Style, substance and social media](https://www.advocatemagazine.com/issues/2021-november/style-substance-and-social-media "Style, substance and social media") Harnessing the power of “social” to enrich your practice and fuel meaningful connections [Alexis Gamliel](https://www.advocatemagazine.com/authors/alexis-gamliel "Alexis Gamliel") From Issue: [2021 November](https://www.advocatemagazine.com/issues/2021-november) ## [Meeting the press](https://www.advocatemagazine.com/issues/2021-march/meeting-the-press "Meeting the press") When and how to publicize your civil case without running afoul of ethical rules [Toni Jaramilla](https://www.advocatemagazine.com/authors/toni-jaramilla "Toni Jaramilla") From Issue: [2021 March](https://www.advocatemagazine.com/issues/2021-march) ## [Ethics of law firm marketing and advertising](https://www.advocatemagazine.com/issues/2023-february/ethics-of-law-firm-marketing-and-advertising "Ethics of law firm marketing and advertising") Considerations in marketing and advertising your law practice to ensure compliance with laws and standards [Daniel Pierson](https://www.advocatemagazine.com/authors/daniel-pierson "Daniel Pierson") From Issue: [2023 February](https://www.advocatemagazine.com/issues/2023-february) [![AI disruption and the death of the call center](https://www.advocatemagazine.com/media/zoo/images/Simon-istock-1833006221_92bbfdb7e20ff963cde8025d746d35ab.jpg)](https://www.advocatemagazine.com/issues/2025-august/ai-disruption-and-the-death-of-the-call-center "AI disruption and the death of the call center") ## [AI disruption and the death of the call center](https://www.advocatemagazine.com/issues/2025-august/ai-disruption-and-the-death-of-the-call-center "AI disruption and the death of the call center") AI means we now have the power to directly reach consumers in need of a good lawyer [Robert T. Simon](https://www.advocatemagazine.com/authors/robert-t-simon "Robert T. Simon") From Issue: [2025 August](https://www.advocatemagazine.com/issues/2025-august)