Legal Marketing

Branding your law firm

The differences between a personal brand and a firm’s brand, and how to start selling it

Narrowing your focus will strengthen your brand, and following your interests might make you an expert

From Issue: 2025 March

You may love, hate or be indifferent about what’s posted about you on a website, but what are your ethical obligations?

From Issue: 2021 March

A practical framework for busy lawyers building a personal brand in 2026

From Issue: 2026 May

Lawyers must be cautious to avoid false, misleading or intrusive advertising practices, and careful to follow the new rules effective this year

How to create your message, deliver it effectively, track response and use the data to grow your practice

The danger of non-lawyers practicing law and a look at two useful employment cases

From Issue: 2021 May

Building your brand, networking and keeping up

From Issue: 2024 July

Harnessing the power of “social” to enrich your practice and fuel meaningful connections

When and how to publicize your civil case without running afoul of ethical rules

From Issue: 2021 March

Considerations in marketing and advertising your law practice to ensure compliance with laws and standards

AI means we now have the power to directly reach consumers in need of a good lawyer

From Issue: 2025 August